Digital Storytelling, or the combination of text, videos, and pictures, has a variety of advantages for the intended audience. First and foremost, these multimedia packages are highly visual and definitely keep the reader engaged. As technology currently has a huge influence on media and story telling, it is clear that presenting stories in a more creative manner is not only essential but an adaptation organizations must make. No one wants to read a plain old text story when creative images can be integrated into a piece in the snap of your fingers. It is highly valuable to utilize photographs and other creative components to keep the reader engaged. Click here to find a detailed article on how to create a great multimedia story.
Additionally, digital storytelling enables the viewer multiple ways to attain the information, making this option convenient and preferable. For instance, imagine if you were in a huge rush, but wanted to get some information about a recent event that was posted in the New York Times. Having the option to watch a video versus reading the entire story will help you get an understanding of what happened much faster. Further, while some people prefer reading, others prefer visuals. A multimedia story will allow the viewer the option to retain the information according to their preference. In particular, I am all about the visuals, and don’t love to read. With that being said, I would chose to watch the video far before I would read an entire story.
I would like you to now visit this page by clicking here. As you can see, this digital story is highly interactive and inspiring. Why? Because it utilizes a brief amount of writing, intriguing photographs, bits of video, and it is presented as if it were a journal. Additionally, on the top bar, you will links to this individuals Blog, Education, Playlists, and more. Evidently, this site enables the reader to connect on various different platforms, which is important and essential for all digital media stories. It also presents links that connect you to the Twitter account, Facebook page, YouTube link, Google +, Pinterest, Email and more. As you can see, this individual has established themselves on a variety of social media sites, which is absolutely vital in order to gain more credibility and to boost viewership.
Below you will find a tweet regarding Brent McDonald, who was named 2014 Multimedia photographer. It is important to note the quality of images means a lot as well. It is important to post meaningful and powerful images, relevant to the story being portrayed. The images and video can literally make or break the story. When trying to communicate a story effectively, all components must compliment one another and relate back to the story.
Understanding how to put together a multimedia story is highly valuable. Additionally, utilizing the tips I’ve shared, I hope you are prepared to mesh together videos, pictures, text and more to reach your targeted audience.
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